Hailey Bieber Is a model, TV host, businesswoman and one of the most talked-about faces in fashion and beauty. Born Hailey Rhode Baldwin in Tucson, Arizona, she grew up in the famous Baldwin family, built her name on runways and magazine covers, and then launched her skincare brand, Rhode. She is also the wife of pop star Justin Bieber and a mom.
In this guide, you will learn who Hailey Bieber is, how old she is, her career, her movies and TV shows, her net worth, her husband, her dating history, her looks and her social media. We also cover her family, her health story and the latest on Rhode, so you get the full picture in one place. Everything is written in plain, simple words.
Table of Contents
Hailey Bieber Quick Bio / Wiki
| Detail | Information |
|---|---|
| Full name | Hailey Rhode Bieber (born Hailey Rhode Baldwin) |
| Also known as | Hailey Baldwin |
| Date of birth | November 22, 1996 |
| Age | 29 years old (turns 30 on November 22, 2026) |
| Birthplace | Tucson, Arizona, USA |
| Nationality | American |
| Profession | Model, TV personality, entrepreneur, social media star |
| Known for | Modeling, Rhode skincare, marriage to Justin Bieber |
| Height | About 5 ft 7.5 in (171 cm) |
| Husband | Justin Bieber (married 2018) |
| Child | Son, Jack Blues Bieber (born August 2024) |
| Father | Stephen Baldwin |
| Mother | Kennya Deodato Baldwin |
| Net worth | Estimates range from about $20 million (old) to about $300 million (after the Rhode deal) |
| Religion | Christian |
Who Is Hailey Bieber?
Hailey Bieber is an American model, media personality and founder of the beauty brand Rhode. Most people first heard her name as Hailey Baldwin, the daughter of actor Stephen Baldwin and the niece of actor Alec Baldwin. She started modeling as a teenager and quickly landed big fashion jobs. Later, she hosted TV shows and became a huge name on Instagram.
Today, many people know her for two things. The first is her beauty brand, Rhode, which became a viral hit. The second is her marriage to singer Justin Bieber. But her story is bigger than both. She has worked hard for more than ten years, and she keeps growing as a businesswoman.
Hailey Bieber Biography and Early Life
Hailey was born on November 22, 1996, in Tucson, Arizona. She is the daughter of Stephen Baldwin, the youngest of the four Baldwin brothers, and Kennya Deodato Baldwin, a Brazilian graphic designer. Her mother’s father is the well-known Brazilian musician Eumir Deodato.
Growing up, Hailey spent time in different places, including New York and Los Angeles. Her family worked in entertainment, so she saw the industry up close from a young age. She was even in a TV documentary about her family when she was a child. Many sources list it as Livin’ It: Unusual Suspects from 2005.
As a child, Hailey loved ballet. She trained for years and dreamed of becoming a professional dancer. Sadly, a foot injury cut her dance plans short. That moment pushed her toward modeling, which turned out to be the right path.
Hailey Bieber’s Family and Parents
Hailey comes from one of Hollywood’s best-known families. Here is a simple look at who is who:
- Father: Stephen Baldwin, an actor and producer.
- Mother: Kennya Deodato Baldwin, a graphic designer from Brazil.
- Uncles: Alec Baldwin, Daniel Baldwin and William Baldwin, all actors.
- Sister: Alaia Baldwin, who is also a model.
- Cousin: Ireland Baldwin, a model and the daughter of Alec Baldwin.
- Grandfather: Eumir Deodato, a Brazilian musician and producer.
- Husband: Justin Bieber, a Canadian singer.
- Son: Jack Blues Bieber, born in August 2024.
Hailey’s family heritage is mixed. Her father has English, Irish, Scottish, French and German roots. Her mother’s side is Brazilian. Many sites say she is of mixed ethnicity, and she has spoken proudly about her Brazilian side.
Even with a famous last name, Hailey has often said she wanted to build her own path. After she married, she changed her professional name from Baldwin to Bieber, which also helped her separate her work from her family’s fame.
Hailey Bieber’s Education
Hailey was mostly homeschooled. Her parents chose this because it made it easier to travel and work between New York and Los Angeles. She also trained in ballet, and some sources say she studied at well-known dance programs. There is no public record of a college degree. Instead, she learned on the job through modeling, hosting and running a business.
How Old Is Hailey Bieber?
Hailey Bieber was born on November 22, 1996, so she is 29 years old as of October 2026. She will turn 30 on November 22, 2026.
Some older websites still show her age as 26 or 27. That is because those pages have not been updated. Always check the date of birth and do the math yourself if you are unsure.
Her zodiac sign is sometimes listed as Sagittarius and sometimes as Scorpio. Since November 22 sits right at the edge between the two signs, different sites choose different answers. Most sources use Sagittarius.
Hailey Bieber’s Career
Early Modeling Career
Hailey signed with Ford Models in New York in 2014, when she was a teenager. Her first big campaign that year was for the clothing brand French Connection. In October 2014, she made her runway debut, walking for Topshop and designer Sonia Rykiel.
She also appeared in respected magazines such as Tatler, Love, V and i-D. In December 2014, she took part in a photo shoot and short film for Love magazine.
Rise to Fame in 2015 and 2016
The next two years were huge for her:
- January 2015: She was photographed for American Vogue.
- March 2015: She appeared in Teen Vogue.
- April 2015: She shot her first magazine cover for Jalouse and also appeared on Wonderland and L’Officiel.
- July 2015: She was in a Ralph Lauren ad with singer Cody Simpson.
- October 2015: She walked the runway for Tommy Hilfiger and Philipp Plein.
- March 2016: She signed with IMG Models.
- May 2016: She landed a Marie Claire cover.
- 2016: She worked with Guess, H&M, Moschino, UGG and Dolce & Gabbana, and walked in fashion weeks in New York, London, Milan and Paris.
By the end of 2016, Hailey was a top young model with a strong fan base.
Big Brands and Campaigns
Over the years, Hailey has worked with many well-known names. These include Tommy Hilfiger, Ralph Lauren, Guess, Levi’s, Adidas, Saint Laurent and others. In 2018, she was reported as a face of a bareMinerals campaign, and in 2019 she became a face of Levi’s. She also worked with ModelCo on a makeup collection and The Daily Edited on a handbag line.
Becoming a Style Icon
Hailey is also known for her simple, clean fashion. People love her mix of denim, blazers, neutral colors and glowing skin. Fashion writers often call her a major style icon for Gen Z. Her red carpet looks at events like the Met Gala keep her in the news every year.
Rhode: Hailey Bieber’s Skincare Brand
Hailey launched Rhode in June 2022. The name is her middle name. She said she was tired of how many skincare products were on the market, so she wanted a short, simple and carefully chosen line.
Rhode started with just a few products. Some of the best-known ones are:
- Peptide lip treatment, which became a viral favorite.
- Glazing milk, a light skin product that fits her “glazed skin” look.
- Barrier restore cream, a daily moisturizer.
- Pocket blush, which became popular in the makeup line.
Rhode grew very fast. According to Forbes, the brand made $212 million in net sales in the year ending March 2025.
The e.l.f. Beauty Deal
On May 28, 2025, e.l.f. Beauty announced it would buy Rhode in a deal worth up to $1 billion. Reports say the deal included about $600 million in cash, $200 million in e.l.f. stock, and up to $200 million more if Rhode met its growth goals. It was one of the biggest celebrity beauty deals in recent years.
Hailey stayed with the company as chief creative officer and head of innovation. She also keeps leading the brand’s look and new products. After the deal, Rhode also began to expand into Sephora stores in North America and the U.K.
This deal is the biggest change in her money story, and many older articles do not mention it.
Hailey Bieber Movies and TV Shows
People often search for Hailey Bieber movies. Here is the honest answer: she has not starred in a major feature film. Her screen work is mostly TV hosting, guest spots, documentaries and music videos. That is why many “movies” lists online are really TV appearances.
Hailey Bieber TV Shows and Appearances
| Year | Title | What she did |
|---|---|---|
| 2005 | Livin’ It: Unusual Suspects | Appeared with her family as a child |
| 2009 | Saturday Night Live | Cameo appearance with her uncle Alec Baldwin |
| 2015 | MTV Europe Music Awards (Milan) | Hosted |
| 2015 | Secrets of New York Fashion Week | Appeared |
| 2016 | iHeartRadio MuchMusic Video Awards | Co-hosted with Gigi Hadid |
| 2017–2019 | Drop the Mic (TBS) | Co-host with rapper Method Man |
| 2018 | The American Meme | Appeared in the documentary |
| 2020 | The Biebers on Watch | Featured with Justin in the Facebook Watch series |
| 2021 | Dave | Listed as an appearance on many sites |
| 2023 | A Very Demi Holiday Special | Listed as an appearance on many sites |
Some of these credits are small. Because online lists differ, it is smart to check IMDb for the latest details.
Hailey Bieber Music Videos
- “On My Mind” (2011) by Cody Simpson. Hailey played his love interest.
- “Love to Love You Baby” (2016) by Baptiste Giabiconi.
Her Own Shows Online
Hailey also hosts content on YouTube and social media. Her web series Who’s in My Bathroom? features beauty chats with famous guests. This kind of content helped her become a beauty voice long before Rhode launched.
Hailey Bieber Net Worth
Hailey Bieber’s net worth is one of the most searched topics about her. The honest answer is that no one knows the exact number, and estimates are far apart.
| Source type | Estimate |
|---|---|
| Older sites (before Rhode deal) | About $20 million |
| Some 2025–2026 sites | About $25 million or more |
| Celebrity Net Worth (after the deal) | About $300 million |
| Cash-based estimate after the deal | Roughly $170–180 million cash, per one analysis |
Why is the range so wide? There are three reasons:
- Rhode changed everything. Before the deal, most of her wealth came from modeling, brand deals and Instagram posts. After the deal, her stake in Rhode became very valuable.
- Ownership is private. Vogue Business reported that Hailey held about 51% of Rhode. The rest belonged to co-founders, investors and others. Her exact share and taxes are not public.
- Cash and stock are different. Part of the deal was paid in cash and part in e.l.f. stock, and some of the money depends on future growth.
How Hailey Bieber Makes Money
- Rhode and her role at e.l.f. Beauty
- Modeling contracts and brand campaigns
- Sponsored posts and partnerships
- TV hosting and media work
- Business deals and investments
Hailey vs. Justin Bieber Net Worth
Before the Rhode deal, Justin was far richer. Estimates for Justin are often between $200 million and $300 million, depending on the source. After the deal, some reports say Hailey’s net worth is now similar to or higher than her husband’s. Because both numbers are estimates, treat any “who is richer” claim with care.
Hailey Bieber’s Husband: Justin Bieber
Hailey is married to Justin Bieber, the Canadian pop star known for songs like “Baby,” “Sorry” and “Peaches.”
How They Met
The two reportedly met in 2009 at the Today show in New York. Hailey’s dad introduced her to Justin, who was a young pop star at the time, and she was a fan.
Relationship Timeline
- 2009: They meet for the first time.
- December 2015 – January 2016: They are seen together and date for a short time.
- 2016–2018: They drift apart and date other people.
- June 2018: They reconnect.
- July 2018: Justin proposes. Reports place the engagement on July 7, 2018.
- September 2018: They marry in a courthouse ceremony in New York. Reports often give the date as September 13, 2018.
- September 30, 2019: They hold a second, bigger wedding in South Carolina.
- May 2024: They announce they are expecting a baby.
- August 2024: They welcome their son, Jack Blues Bieber.
Faith and Family Life
Both Hailey and Justin are open about their Christian faith. Hailey grew up in a faith-based home and has spoken about church being important to her. Since becoming a mom, she often shares small moments of family life, but she also tries to protect her son’s privacy.
Reports often link the couple to both Ontario in Canada and the Los Angeles area. Because celebrities move often, treat any “where does she live” claim as a guess.
Hailey Bieber’s Boyfriends and Dating History
People often search for Hailey Bieber’s boyfriends. Before Justin, she was linked to several people. Many of these links were never confirmed, so they are labeled below.
| Name | Years | Status |
|---|---|---|
| Justin Bieber | 2015–2016, 2018–present | Confirmed, now husband |
| Luke Hemmings | 2015 | Rumored |
| Drake | 2016 | Rumored |
| Jordan Barrett | 2016 | Reported |
| Cameron Dallas | 2016–2017 | Reported |
| Jordan Clarkson | 2017 | Rumored |
| Chandler Parsons | 2017 | Reported |
| Shawn Mendes | 2017–2018 | Rumored |
Hailey is a married woman now, so her “boyfriend” list is only about the past. Only her relationship with Justin has been fully confirmed.
Hailey Bieber’s Health Journey
In March 2022, Hailey shared that she had a small stroke-like event, often called a mini stroke or TIA, caused by a small blood clot. Doctors later found a small opening in her heart and she had a procedure to fix it. She spoke about it openly so that others would take health warning signs seriously. She has since returned to work and public life.
Her story is a good reminder that even famous people face health scares. If you ever have sudden numbness, trouble speaking or vision problems, seek emergency help right away.
Hailey Bieber’s Physical Appearance
People often search for Hailey’s looks and style. Here are the most common details listed online:
| Feature | Detail |
|---|---|
| Height | About 5 ft 7.5 in (171 cm); some sites say 5 ft 7 in |
| Weight | Often listed around 50 kg (110 lbs), but this is unconfirmed |
| Eye color | Hazel |
| Hair | Light brown to blonde; she often changes shades |
| Tattoos | Reported to have around 18 or more, mostly small |
| Shoe size | Often listed as US 8 |
A few things to remember:
- Body numbers on fan sites are not official. Hailey has never confirmed most of them.
- Her small tattoos are well known, and some are matching tattoos with friends and family members.
- Her signature look is simple: glowing skin, neutral makeup, glossy lips and clean, polished outfits.
Her beauty style helped create a trend often called “glazed” skin, and it is part of why Rhode took off so fast.
Hailey Bieber on Social Media
Hailey is very active online, and social media is a big part of her fame and income.
- Instagram (@haileybieber): Her main platform, with more than 50 million followers. Follower counts change daily, and different sites list numbers between about 52 and 58 million.
- TikTok: She uses it to share beauty and lifestyle videos.
- X (Twitter): She has an account, but she is less active there.
- YouTube: She posts beauty and lifestyle content, including her bathroom chat series.
- Rhode’s accounts: Rhode has its own pages, which are a big part of how the brand reaches new fans.
What She Posts
Her posts mix fashion, skincare, behind-the-scenes work and family moments. She also shares product drops for Rhode. Brands pay well for posts from creators with her reach, which is one reason her social media is also a source of income.
Handling Online Hate
Like many famous women, Hailey has faced a lot of online criticism and rumors. She has talked about how hard it can be and has said she tries to focus on her family, faith and work.
Interesting Facts About Hailey Bieber
- She changed her last name online from Baldwin to Bieber after marrying Justin.
- She first wanted to be a professional ballet dancer.
- Her middle name, Rhode, is the name of her skincare brand.
- She is the niece of actor Alec Baldwin.
- Her grandfather, Eumir Deodato, is a famous Brazilian musician.
- She was homeschooled for much of her childhood.
- She hosted Drop the Mic on TBS with Method Man.
- She started modeling in her teens and walked the runway in 2014.
- She has been described as a close friend of Kendall Jenner.
- Rhode made more than $200 million in net sales in its first three years.
Frequently Asked Questions About Hailey Bieber
Who is Hailey Bieber?
Hailey Bieber is an American model, TV host and entrepreneur. She is the founder of the skincare brand Rhode and the wife of singer Justin Bieber.
How old is Hailey Bieber?
She was born on November 22, 1996, so she is 29 years old as of October 2026. She turns 30 on November 22, 2026.
Who is Hailey Bieber’s husband?
Her husband is Justin Bieber. They married in 2018 and held a second ceremony in 2019.
Does Hailey Bieber have a child?
Yes. She and Justin welcomed a son, Jack Blues Bieber, in August 2024.
What is Hailey Bieber net worth?
Estimates range widely. Older sites say about $20 million. After the Rhode deal with e.l.f. Beauty, some sources say about $300 million. The exact number is not public.
What is Hailey Bieber famous for?
She is famous for modeling, her fashion style, hosting TV shows, her marriage to Justin Bieber and her skincare brand Rhode.
Has Hailey Bieber been in any movies?
No major feature films are linked to her. Her screen work is mostly TV hosting, guest appearances, documentaries and music videos.
Who are Hailey Bieber’s parents?
Her parents are actor Stephen Baldwin and graphic designer Kennya Deodato Baldwin.
What is Hailey Bieber’s real name?
Her birth name is Hailey Rhode Baldwin. After marrying Justin, she became Hailey Rhode Bieber.
How tall is Hailey Bieber?
She is usually listed at about 5 ft 7.5 in (171 cm).
What is Hailey Bieber ethnicity?
She has mixed heritage. Her father’s side is English, Irish, Scottish, French and German, and her mother’s side is Brazilian.
Does Hailey Bieber still own Rhode?
E.l.f. Beauty bought Rhode in a deal announced in May 2025. Hailey stayed on as chief creative officer and head of innovation.
Final Thoughts
Hailey Bieber has come a long way from a ballet student in a famous family to a model, host and beauty founder. Her path shows how hard work, smart branding and good timing can turn a name into a business. With Rhode now part of e.l.f. Beauty, her role as a leader in beauty looks stronger than ever.
Numbers like age, height and net worth change over time, so check trusted sources for the latest details. If you enjoyed this guide, keep an eye out for updates, especially after her 30th birthday in November 2026.
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